Jennifer Lopez unintentionally started a viral body-positivity challenge on Instagram after her latest selfie inspired women of all ages to post bikini photos with the hashtag #JLoChallenge.
Between performing in the 2020 Super Bowl Halftime Show, starring as a seasoned stripper/scammer in Hustlers, and continuing to rock that green Versace dress, the 50-year-old mother of two becomes more of an icon by the day.
On February 16, the singer and actor star posted a mirror selfie of herself in a white bikini on Instagram. She captioned the snap “Relaxed and recharged,” but little did she know this was the beginning of the latest social media movement. Aside from those toned abs (which, damn), the viral challenge is about more than looking good—it’s about the power women’s bodies have at all ages and sizes.
J. Lo’s post inspired women across the social media platform to post their own version of her selfie, as well as share why they’ve decided to step outside their comfort zone. Maria Kang, a health and fitness influencer and founder of No Excuses Mom, was one of the first to share a photo of herself in a white bikini alongside an important message to moms.
“Thank you @jlo for inspiring this spontaneous pic in a white bikini this morning,” she captioned her post. “Not a celebrity. Not getting millions to look great in a movie (hello, Hustlers! 🙂 or dating a hot athlete (although my hubby is kinda cute!) BUT, it doesn’t matter… Own your story.”
The 39-year-old continued: “If she can do it, if I can do it, if thousands of working moms who come in all sizes, shapes, and ages can do it—then YOU CAN DO IT!!!” She then encouraged her 77,000 followers to post their own bathroom selfie in a bikini for the #JLoChallenge.
Lopez eventually caught wind of the challenge and applauded all the women who have proudly taken part in it. “Keep growing, keep pushing,” the mother of two wrote on her Instagram Stories.
Take a look at some of the beautiful women who’ve shared their stories in honor of the #JLoChallenge, below:
The viral #JLoChallenge is a glorious reminder that beauty, health, and confidence are not exclusive to celebrities.