Why Men Fear Wearing Color. And the Secret to Pulling It Off

THIS LOOKS ridiculous on me,” thinks Brian Madigan when he attempts to wear bright colors. It’s not that he dislikes them; he envies friends who can toss on a maroon shirt or a lemon-hued polo without hesitation or self-consciousness. “I wish that I could have an eye for the types of color they’re wearing,” says Mr. Madigan, 36, a photo editor in San Jose, Calif. But he feels far more comfortable in his familiar gray T-shirts, blue jeans and tan khakis. Better safe than startling.

Many American men occupy Mr. Madigan’s chromatic…

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