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Watch Ryan Reynolds’ ‘Evil Twin’ Call Him Out For Doing So Many Body-Swap Movies

The real purpose of this ad was for Ryan Reynolds to announce that his marketing company, Maximum Effort, is merging with another advertising entity known as MNTN. But seeing this as a good opportunity to engage in marketing savvy, and good natured japery, Reynolds took to Instagram and resurrected an old joke to announce the happy news. Watch Ryan Reynolds beat himself up verbally, courtesy of that very ad:

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