Where most major retailers stick to one massive annual sale and few great after-Christmas deals, Ulta Beauty‘s discounts know no calendar. In addition to its beloved 21 Days of Beauty Sale (which is basically a holiday in and of itself), the brand frequently offers surprise deals and discounts throughout the year. Great for our faces, bad for that piece of plastic in our wallets. Now, just off its Black Friday offerings, Ulta is ringing in the season with another massive sale called the Holiday Beauty Blitz.
From now through December 25, Ulta is giving us new deals in store and online each day. The catch? The brand is revealing what’s going on sale only five days at a time. Which, in the grand scheme of catches, really isn’t a horrible one. We’ll be documenting all the sales here as they’re revealed from week to week, so be sure to check back throughout the month. You only get 24 hours for each—otherwise, pony up.
December 12: Not only are IT’s cruelty-free makeup brushes crazy soft, they blend like a dream. This set comes with five of its best-selling ones: foundation, powder, crease, eyeshadow, and liner, which makes it a great starter kit for someone who needs new brushes or good replacements if you haven’t washed your current ones in months.
December 13: It doesn’t matter whether you go for Pur’s 4-in-1 Powder Foundation or its 4-in-1 Foundation Stick—both are on sale, both are made with skin care ingredients (like lactic acid) to help treat your skin, and both give a lightweight, non-cakey finish. You can’t lose.
December 14: The holidays are time for glitter and no brand does sparkle like Stila. Its glistening, dewy Heaven’s Hue Highlighters (down from $32 to $16) and Glitter & Glow Highlighters (now $15) are all on sale for 50 percent off. Whether you prefer bronze, champagne, or iridescent pinks and purples, there’s something for everyone.
December 15: There are no shortages of neutral eyeshadow palettes to choose from these days, but Tarte’s are always a winner. Its Tartelette collection (three different versions are discounted as part of this sale) contains a generous mix of mattes and shimmers all in colors you’ll actually use. Our favorite? The Bloom Clay palette above. Just try to think of a time where you wouldn’t want to wear it. We’ll wait.