The Time’s Up initiative, launched by women in the entertainment industry to end sexual harassment and gender inequality, has found its first-ever president and CEO. Lisa Borders, who has been leading the WNBA since 2016, will step down from her current position and begin her role at Time’s Up on November 1.
Borders has more than 30 years of experience in operations, marketing, public service and more. She previously served as vice president of global community affairs at Coca-Cola and was the chair of the Coca-Cola Foundation. Her extensive resumé even touches government relations, as she was the former Vice Mayor of Atlanta under Mayor Shirley Franklin’s administration. Borders will be in charge of guiding the direction of Time’s Up, which in just nine months has gone from a movement born out of solidarity among women in Hollywood to a full-fledged organization promoting women’s rights and equal opportunities across industries.
“Time’s Up is both a natural extension and a bold advancement of the work I have been doing for the last four decades,” Borders said in a press release. “I’m honored to have this opportunity to combine my experience working across all three sectors, as real, systemic change will require collaboration from each of these arenas. To disrupt and reinvent the ingrained status quo, we will need all hands-on deck to create and sustain enduring change. I’m thrilled to lead TIME’S UP and I am convinced that together, we will shift the paradigm of workplace culture.”
Time’s Up gained national attention following the allegations of sexual misconduct leveled against Harvey Weinstein, and it’s since had the backing of high-profile celebrities and industry leaders, including Oprah, Emma Watson, and Shonda Rhimes. Rhimes actually formed part of the search committee to find a president, and praised Borders’ work in a statement.
“The pursuit of safe, dignified and equal treatment in the workplace as a solution to the abuse of power is a mission that can be fulfilled. With Lisa’s skills and leadership, Time’s Up is now in the best position to achieve what we all started – to create a more positive future for workplace culture and a more powerful network for working women of all kinds,” Rhimes said.
During her time as president of the WNBA, Borders is credited with helping to increase television viewership and attendance. The WNBA has announced that a search for a new league president will start immediately.
In addition to drafting an action plan and launching a legal defense fund with the National Women’s Law Center, which received more than $13 million in initial donations, Time’s Up has also used its platform to call out other instances of misconduct in Hollywood. Last month, Time’s Up wrote an open letter to CBS and urged the network to do more for women in the wake of the misconduct allegations against its former CEO Les Moonves.
In an exclusive interview with Vanity Fair, Borders acknowledged the ambitious goals of Time’s Up, which come at the height of the Me Too era.
“I expect it will be more intense,” she said. “The iron is hot.”