These Are the Most Searched Halloween Costumes for 2018, According to Google

For many, Halloween preparations are well underway. And if you wanted a temperature-check on what costumes are going to be all over your social feeds come October 31, Google has your back, releasing a list of the most searched Halloween costumes for 2018 (i.e. the ones you shouldn’t be surprised to see everywhere.)

Surprisingly, Google Trends’ findings revealed some fresh, surprising costume ideas that differed from those featured in reports from other platforms, such as Lyst and Pinterest. Still, plenty of longtime favorites managed to break the top 10 (like witch and rabbit), alongside more timely ideas (a princess reference to a recent wedding, perhaps?) You can find and play around with the full Frightgeist list online, with more information on where the costume is trending and how its popularity has changed over time.

Ahead, check out the top 10 most searched Halloween costumes for 2018, according to Google Trends. And for the procrastinators who haven’t yet started planning what they’re going to dress up as this year… There’s always Instagram.

10. Princess

Princess Eugenie Of York Marries Mr. Jack Brooksbank


Royal fever is at an all-time high, it seems. And with two fairytale weddings this year alone, it might not come as a surprise that princesses are top of mind when it comes to Halloween dress-up.

9. Rabbit

MEAN GIRLS, Jonathan Bennett, Rachel McAdams, 2004. (c) Paramount Pictures/ Courtesy: Everett Collec

PHOTO: ©Paramount/Courtesy Everett Collection

Regina George was onto something!

8. Pirate


Yo-ho, yo-ho…

7. Superhero

WONDER WOMAN, Gal Gadot, 2017. ph: Clay Enos/©Warner Bros. Pictures/courtesy Everett Collection

PHOTO: ©Warner Bros/Courtesy Everett Collection

Whether you’re a warrior of Wakanda or Princess Diana of Themyscira, what better occasion than Halloween to channel your favorite superhero?

6. Harley Quinn

SUICIDE SQUAD, US character poster, Margot Robbie as Harley Quinn, 2016. © Warner Bros. / courtesy

PHOTO: ©Warner Bros/Courtesy Everett Collection

… or, go the darker route, and embody Harley Quinn, who’s consistently listed among the most popular Halloween costumes.

5. Witch

PHOTO: Walt Disney Pictures

This is a classic Halloween costume, but one that feels particularly timely this year: Hocus Pocus turns 25! So go ahead and party like a Sanderson sister.

4. Dinosaur

PHOTO: Universal Pictures

If you’re going to be a dinosaur for Halloween, you have to commit.

3. Unicorn

PHOTO: Instagram/@jennadewan

Luckily, there’s more than enough beauty inspiration out there for this concept.

2. Spider-Man

PHOTO: Marvel Studios

It appears that spidey senses are tingling across the country.

1. Fortnite

PHOTO: Fortnite

Fortnite ranked among the most searched-for costumes in 43 states, according to Google. As the Frightgeist report put it: “There’s a frighteningly high chance you will see a Fortnite costume on Halloween this year.”

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