Foundation is something I have a hard time finding myself getting hyped about. Shopping for it is laborious and next-to-near impossible to do online. And its purpose by nature is to look like nothing. I figure if I’m going to invest my time and energy (not to mention money) on anything, I’d rather it be skin care, so I can skip the step entirely and just get to having great skin.
The unfortunate reality is that no combination of moisturizers and acids has completely gotten rid of my redness, even when my skin is at its best. So, foundation it is! But earlier this year, my outlook on foundation changed entirely when It Cosmetics came out with Bye Bye Foundation. Technically speaking, the brand calls it a “full-coverage moisturizer,” because it has both skin care ingredients and the elusive power of looking exactly like your skin but better.
If that sounds familiar, it’s because the formula is wildly similar to It’s beloved CC Cream—called Your Skin But Better. In fact, the majority of their ingredients are identical. Both contain SPF 50+ broad spectrum sunscreen, hyaluronic acid (to plump and hydrate your skin), peptides, and antioxidants. But where Bye Bye Foundation differs is in the coverage and its ability to last, truly, all day long.
I’ve found that most tinted moisturizers or CC creams tend to fade out during the day or go on super sheer, whereas Bye Bye coats your skin in a non-cakey layer of makeup that sinks in to look unbelievably natural. It’s a little more matte than the It CC Cream, but still looks dewy and fresh. Beyond that, it’s easy to apply—most mornings I dab it on with Beautyblender in the backseat of an Uber. Thirty seconds and done.
Shade-wise it isn’t totally expansive—it’s got three light, three medium, three tan, and three dark shades; something that was met with criticism early on—but the brand has plans to add more in the future.
Anyway, I say all this because It Cosmetics is having it’s Friends and Family Sale right now (ending tomorrow, November 3), and everything is 25 percent off if you spend $30 or more. Seeing that Bye Bye Foundation is originally $40—and this sale marks it down by a fourth of the price—it’d be a crime not to alert the public. Even though I’ve got one foundation at my desk, another in my makeup bag, and one on my vanity, I’ll still be buying two more tubes. It really is just that good.
It Cosmetics Bye Bye Foundation,
$40 $30, itcosmetics.com
Shop More Favorites From the It Cosmetics Friends and Family Sale:
It Cosmetics Bye Bye Redness Moisturizer,
There a few products I hit empty on: this is one of them. The green moisturizer is super soothing and works to counteract redness—after a month, the difference is noticeable.
It Cosmetics Brow Power Universal Eyebrow Pencil,
“Universal” products are rarely what they promise, but this one delivers. Sweep it on gently for light brown strokes or harder for dark brown lines—or do a mix for the most natural-looking combination.
It Cosmetics Tightline 3-in-1 Black Primer, Eyeliner, and Mascara,
The minuscule brush on this mascara grabs every little last hard-to-reach lash. I love it for bottom lashes and wiggling right at the base of your lash line.
It Cosmetics Confidence in a Cream,
$48 $36One of the brand’s best-sellers, this hydrating face cream combines collagen and hyaluronic acid to plump fine lines and wrinkles, while niacin, peptides, a ceramide complex help lock in moisture.