If it feels like everywhere you look a new celebrity has platinum blonde hair, you’re not alone. Bleach blonde is taking over Hollywood. And with a history stretching from Jean Harlow (the OG “bombshell blond”) to Debbie Harry, the color stands the test of time for giving anyone an insouciantly cool vibe.
Especially after multiple seasons of rainbow, mermaid, and kaleidoscopic colors, platinum’s like a palate cleanser that hits “hip but minimalist” squarely on the head. It’s definitely not effortless, but as these celebrities’ bleached looks in varying shades of blonde prove, it’s worth the maintenance. Roots: also good.