You know how there was all this big news about a new breakfast cereal coming out for Overwatch? And that the new meal product could be designed to help bolster your mornings as the most important meal of the day? Well, it turns out that the cereal is real, and it is coming, but it also doubles as a loot box of sorts.
During this year’s opening ceremony at BlizzCon, the company confirmed the rumors that an official Overwatch cereal is coming soon, as reported by Game Informer. The cereal is real and you can eat it, but it’s also a form of getting your hands on a loot box. Yes, Blizzard found a way to still get gamers to cash in on the loot boxes, even via cereal. Inside every box of the Overwatch-themed cereal you’ll find a code that can be redeemed for a special loot box. Blizzard is calling it a “Loot Boost,” and it will unlock some kind of content within Overwatch once you redeem the code.
The article doesn’t go into depth as to what your odds are of getting anything good out of the loot box, nor does it describe what kind of content the loot box is expected to contain. For now, all you can know is that the cereal will contain a loot box code and it can be redeemed. In some ways, I can definitely imagine some kids trying to convince their parents to buy them a bunch of cereal boxes just so they can redeem as many loot boxes as possible.
The loot box craze has caused some trouble for a few publishers — namely Activision and EA, the two foremost AAA companies that have been reliant on loot boxes for many of its properties. A few countries have banned loot boxes altogether, given that they were labeled as gambling, and the only way to include loot boxes would be to acquire a gambling license. Games like Counter-Strike: Global Offensive, FIFA, and NBA 2K were all affected, along with Overwatch. Blizzard had to remove the loot boxes from the game in Belgium and the Netherlands, which means that you likely won’t be seeing the cereal make an appearance in those regions (or at least, not with the inclusion of the free loot box redemption code).
Nevertheless, loot boxes won’t be going anywhere anytime soon in the U.S., which is why the upcoming cereal that Blizzard is making in collaboration with Kellogg’s will come with the loot box redemption code. The cereal is called Lucio-Oh’s, and if you’re in any way familiar with the way most cereals work, whenever they end in an “Oh’s” or an “O’s,” typically the cereal itself consists of a bunch of donut-shaped loops with artificial flavoring. In that regard, Lucio-Oh’s doesn’t disappoint.
Starting in December, you can look to get your hands on the cereal — which features the Brazilian maestro Lucio on the cover.