MTV took a chance when it brought the Jersey Shore cast back to television, and so far, it’s paid off for the network. So much so that the Viacom Digital Network has enlisted the Shore‘s cast to help grow its digital brand by launching a standalone Jersey Shore _YouTube channel. It’ll feature content from _Jersey Shore Family Vacation, as well as original programming starring the various cast members.
The Jersey Shore channel will go live on Thursday, October 18. Kicking things off will be Cooking In The Crib With Snooki & Joey, a nine-episode weekly series that stars Snooki and her friend Joey Camasta. The latter only appeared on Jersey Shore Family Vacation just recently but has been Snooki’s co-host on It’s Happening With Snooki & Joey for some time now.
Cooking In The Crib will feature the two goofballs struggling in the kitchen as they learn new recipes alongside a rotating roundup of guests. The first episode will debut with the launch of the channel, with the following installments releasing Thursdays at 4:00 p.m. ET.
Snooki and Joey are great, but MTV knows Jersey Shore fans are all about the sisterhood of Snooki and JWoww. That’s probably why the two are teaming up for another original show called Moms With Attitude, which will feature the dynamic duo discussing sex, drinking, and motherhood. The Wrap reports the 14-episode web series will debut on Sunday, October 28, with new episodes released on Sundays at 12:00 p.m. ET.
The Jersey Shore channel will dip into its current television content, of course, with “sneak peeks” from upcoming episodes of Jersey Shore Family Vacation. Additionally, and in the same vein, the new channel will also feature a series called Joey Reacts To The Jersey Shore where Joey Camasta will react to past hookups and other incidents from the show.
While cross promotions are inevitable, vice president of marketing and social media at MTV and VH1 Tyler Hissey said the goal of the channel is to host “platform-specific content” to pull in the YouTube audience. So presumably more bite-sized content that people tend to watch more of on mobile devices.
The Jersey Shore stars are no strangers to appearing in other shows, especially the potentially well-endowed Vinny Guadagnino, who tried to make a few runs on television prior to Jersey Shore Family Vacation. One would imagine he’ll find a way into an original series of his own on the channel, perhaps in a show that features Pauly D as his sidekick?
The Situation would also be a great candidate for a YouTube specific program, perhaps with something like Shore Eye, where he offers normal dudes fashion and workout advice. Although we’re guessing his recent prison sentence put any future plans on the back burner for now.
As mentioned, the Jersey Shore YouTube channel kicks off Thursday, October 18. Jersey Shore Family Vacation Season 2 airs on MTV on Thursdays at 8:00 p.m. ET. For information on other programs that may or may not have anything to do with residents of New Jersey, visit our fall premiere guide.