Despite the fact that fans have rarely been able to actually test—or even see—Kylie Jenner’s makeup line in person, it hasn’t deterred shoppers from buying lip kits online like crazy. Really, really crazy. We’re talking dropping $22,775 an hour on makeup kind of crazy. But finally, after nearly two years of waiting, shopping for Kylie Cosmetics is about to become dangerously easier. On November 17, the brand is officially coming to every Ulta Beauty store, just in time for the holiday shopping season.
Jenner first announced the news on Twitter back in August, which Ulta also confirmed on Instagram. Fans were understandably freaking out (Jenner’s tweet racked up nearly 20,000 likes in under an hour) and have been waiting for more details ever since.
“I slipped on the wood floors as i ran to my mom to tell her that kylie cosmetics was coming to ulta. im excited,” shared one user. “Take my money now, thanks,” wrote another. Yet another commenter spilled some hilariously real tea on the reality of the announcement: “Kylie just made her last $100 million from this tweet,” they wrote, referring to the recent Forbes estimation that Jenner is only $100 million away from being the youngest “self-made” billionaire ever.
Considering that Kylie Cosmetics is currently estimated to be worth $900 million after less than two years in existence, it’s a huge get for Ulta. It’s the first time Kylie Cosmetics will be available anywhere IRL aside from her own rare pop-up shops. According to The Cut, Ulta’s stock has already gone up since the announcement and hit a 52-week high.
Although it’s still unclear exactly which products will be in stores, you better start getting your wish list ready. As anyone who remembers the product sell-outs and site crashes of the brand’s early days (#tbt to sitting at your computer with your clicking fingers ready every time a new lip kit dropped), it’s clear the demand will only become greater from here.
–Kylie Jenner Makes More Money in Two Hours Than Most Americans Do in a Year
–Kylie Jenner Is on Track to Be the Youngest Self-Made Billionaire in History
–Kylie Jenner Reveals She Got Rid of Her Lip Filler