As much as I try to write about new makeup, hair, and skin care products, the allure of a juicy Reddit makeup thread will never subside. I mean, you never know—maybe someone out there figured out a game-changing trick to make every eyeliner glide on like butter, or all mascaras last four months longer. I don’t know if magic exists, but epiphanies certainly do. So when I was absentmindedly scrolling through a thread discussing Redditors’ “aha” moments with makeup, I saw a technique that caught me off guard. People, just like you or me, were putting on translucent powder before their foundation. And raving about it, no less.
It was the craziest thing I’d ever heard in my life, but it also rang a bell. A few weeks prior, I’d been complaining to a friend about my skin’s tendency to make foundation disappear by 4 P.M. She’s an avid Jackie Aina fan, and suggested I get with the picture and try Aina’s sworn-by tip for making foundation last: the same unorthodox method that people were aha-ing about on Reddit. I hate to be left out, and I hate to feel like my work (and foundation) are going to waste, so I was in. Goodbye, everything I thought I knew about foundation. You were never much help to begin with.
The next morning, I dipped a brush into Beautycounter’s Mattifying Powder and swirled it over my face, watching my skin care’s dewy finish disappear before my eyes. I topped it with Becca’s Skin Love Weightless Blur Foundation, and gave the velvety finish a pleased, but skeptical eye. Flash-forward to the clock hitting 4 P.M. When I looked in the mirror, I was caught off guard—foundation was still on my face, even around my red-dotted jawline, where it normally disappears first.
My foundation didn’t look exactly the same as when I walked out the door, though. When I peered closely, I could see the coverage had a slightly dry, dehydrated effect about it. (Something I’ve since learned can be fixed with a mid-day spritz.) Yet foundation was still on my face, and I’d never known that life. After years of trying to find a foundation that would adequately stay put, the answer was in front of me all along. Translucent powder, man.
I repeated the experiment the next day, this time with Joah Beauty Truly Yours Liquid Foundation. The same exact thing happened. I reason that the powder must soak up my face’s oil like a primer, but lay down a dry base instead of primer’s velvety one. Jackie Aina and Reddit user purplesquirrels, I owe you.