The Fantasy Bra is a tradition that dates back to 1996, when the lingerie giant put Claudia Schiffer on the cover of its catalog wearing the Million Dollar Miracle Bra, a push-up style covered in “over one hundred carats of real diamonds” and valued at $1 million. Over the years, Victoria’s Secret has incorporated it into its highly-publicized fashion shows, bestowing it upon one of its contract Angels—from Gisele Bündchen (in 2000 and 2005) to Lais Ribeiro in 2017—and upping the ante (and price tag) on the bling.
This year, Swedish model Elsa Hosk will wear the Dream Angels Fantasy Bra down the Victoria’s Secret Fashion Show runway. The diamond-encrusted, bustier-style top (with matching body chain) features over 2,100 stones, including a responsibly-sourced topaz accent. Victoria’s Secret partnered with Swarovski, which has been creating a crystal-coated look for its fashion shows since 2003, on the 2018 Fantasy Bra. The grand valuation: $1 million.
Hosk herself was introduced to the concept of the Fantasy Bra through Heidi Klum, who wore it three times during her tenure as an Angel. “I think they said, ‘Here comes the million-dollar bra!’ And I thought, ‘Whoa, a million dollars—that’s special.’ You just knew it was the most special moment in the show,” she tells Glamour. Hosk has been a Victoria’s Secret Angel since 2015, and this will be her first time wearing the Fantasy Bra. She found out about a month ago, she says: “They planned a fake photoshoot. I was wearing a normal outfit. Everyone was watching me, and they said, ‘Something’s coming for you, Elsa.'”
This milestone comes with extra significance for Hosk, too: The model turned 30 the day after it was announced that she would be wearing the 2018 Fantasy Bra, and just a few days before she was set to walk the Victoria’s Secret Fashion Show runway with it. “It feels really, really, really special,” she says. “I feel really proud that I got to wear in my career. It’s a cool moment.”
Read on for some more fun facts about the 2018 Fantasy Bra.
It’s the first Fantasy Bra to be made with lab-grown diamonds. The 2,000+ diamonds on the Dream Angels Fantasy Bra were created by Swarovski, marking the first time it’s made with jewels originating from a lab. This is one of Hosk’s favorite parts of the style: “It’s a bit more sustainable, and I’m very supportive of that,” she says. According to Victoria’s Secret, it took 930 hours to make the 71-carat bra. This is also the first time Swarovski makes the Fantasy Bra, having collaborated with the lingerie brand on custom show looks for many, many years prior.
Its design was inspired by Hosk. When she finally got to get a look at the Fantasy Bra, Hosk was struck by how true it felt to her own fashion sense—and that was apparently the point. “When I was there, someone was asking, ‘Did you look at Elsa’s style?’ And they said yes,” she remembers. “They look at each girl that they design it for and take into consideration what looks good on them, what their personal style is. I feel like this was really made for me.”
… But it’s molded in the silhouette of an existing Victoria’s Secret bra. The Dream Angels Fantasy Bra may be one-of-a-kind, but it’s made in the shape of one of the brand’s signature product ranges, the Dream Angels collection. Prices start at $34.50 for an unlined style and go up to $69.50 for a longline balconet. However, if you want to buy something as close to the actual 2018 Fantasy Bra as possible…
For the first time, Victoria’s Secret will sell a version of the Fantasy Bra. It’s not the Dream Angels Fantasy Bra—that one’s just for Hosk, sorry—but Victoria’s Secret and Swarovski did collaborate on a special-edition bra to be sold in select stores and online that’s inspired by one you’ll see at the 2018 fashion show. It’s a white, double-strapped bustier style, decorated with crystals, and it’ll retail for $250.
The 2018 Victoria’s Secret Fashion Show will air on ABC on December 2 at 10:00 p.m. EST.