OUTDOOR VOICES’S founder Tyler Haney calls Barton Springs, a natural pool in Austin, a “fountain of youth.” When she first visited the Texas capital, she went for a dip and had a presentiment that the hippie-haven city would be the ideal home for her budding fitness-apparel company. Two years later, Ms. Haney, 30, has moved all operations to Austin. “Time moves slower here,” she said. “It drives creativity.” Given the city’s outdoorsy nature, it’s also an ideal place for this sporty entrepreneur to test new gear. (Ms. Haney runs 3 miles every day at a “recreational pace.”)
Her brand of fitness is inclusive. “Not everyone is trying to be Serena Williams,” said Ms. Haney. “We are breaking down the barrier to entry to an active lifestyle.” So rather than overly intense black and neon active wear, the company offers casual pieces in color-blocked combinations like dark blue and green. Just like the clothes, the brand’s motto “doing things” (which can be spotted on its trendy totes and hats from Venice Beach to Vero Beach) spurs its acolytes to get out and enjoy even low-key activities like walking the dog. That accessible approach to fitness carries over to Ms. Haney’s beauty routine.
The first thing I do when I wake up is: take 30 grateful breaths; it sets the tone for the day.
Post-workout I take: a 3-minute cold shower. It’s a challenge, but you’ll feel more alert.
My morning beauty-potion ingredients include: bentonite clay. And I started taking Four Sigmatic’s 10-mushroom blend four months ago for clarity.
My mom says: to consciously smile. It helps lift everything up.
My low-maintenance beauty hack is: Dr. Hauschka’s bronzing tint. I mix it with Embryolisse moisturizer. It adds color in a natural way and just brings me to life in one step.
I’m secretly high-maintenance about: exfoliation. I exfoliate in the shower and then use Nuxe hair, face and body oil which I get in Paris.
My ultimate essential product is: Vintner’s Daughter [face oil]. It smells fantastic and it absorbs into the skin nicely.
I combat oily skin with: witch hazel. Just the regular stuff from the drugstore.
My theory on brows is: the more natural the better. Mine are a bit ‘Where the Wild Things Are.’ I use Glossier Boy Brow in clear to keep them in place.
My favorite supposedly beautifying food is: miso soup. I went to Esalen, a spiritual retreat in Big Sur, Calif., and they served it for breakfast which seemed weird at first, but now I love it.
I always carry: D.S. & Durga ‘El Cosmico’ perfume. And CBD oil.
On the plane, I must: brush my teeth with Davids natural toothpaste and put on eye patches by Equal Beauty as soon as I’m allowed to recline the seat.
I wash my hair: every other day with Davines shampoo. But the most important thing you can do for your hair is take Biotin [capsules], something I learned from riding horses growing up. I take BioSil. At Outdoor Voices, when we are casting models we talk about “Biotin girls” meaning girls with vibrant and abundant hair.
—Edited from an interview by Rebecca Malinsky