We all have those Instagram accounts we check daily, turn post notifications on for, and refer to in conversation like they’re our actual friends. If you’ve ever scrolled onto one of these photos and wondered, How does she do it? you’re in luck. Welcome to our series Insta Stalking, in which we talk to the women behind the accounts we’re obsessing over about their beauty secrets. Below, four women with great skin share their clean skin care routines.
Thanks in part to the internet, we now have more information than ever about what we are actually putting on (and into) our bodies. As women gain awareness and interest in what’s in their products, the “clean beauty” movement has rapidly grown. While there’s nothing wrong with pushing for products that are better for us and the planet, there are so many buzzwords—clean, green, natural, organic—floating around that it’s hard to sort through the noise. Add to the fact that every retailer and brand has their own definition of the word clean, and things can get a little murky.
Generally speaking, clean beauty refers to products free of parabens, sulfates, phthalates, and artificial fragrance (again, this varies depending on who you ask), but has grown to lump products with all-natural or organic ingredients. Some also take sustainability into account. There’s also a lot misinformed stereotypes associated with clean beauty: That it’s crunchy (think more Whole Foods than Sephora), ineffective, or expensive, which can make going green intimidating. To make things a little easier, we asked four women who are passionate about clean beauty to define what it means to them, and share their clean skin care routines. Read on for the products they can’t live without.
Gabby Azorsky, 23, e-commerce sales assistant in Brooklyn
The beauty industry is fairly unregulated, so it’s important to me to use products with ingredients and from companies that I trust (I follow the EU’s standards as a guideline, which has stricter policies than the US). Sometimes I’ll use a product that isn’t “clean” for special occasions or a fun makeup look, but for daily wear, keeping it clean makes me feel like myself.
I eat colorfully, organic, and as unprocessed as possible, and think of my personal care in the same way. Eating lots of leafy greens, nourishing foods, and drinking plenty of water is the most important part of my skin care routine. Product-wise, I like to keep it simple. I have a few core products that I stick to, and then rotate or play with new products as I run out. I also generally switch out my cleanser and face oil with the seasons.