Could Instagram’s Latest Changes Herald the End of the Kardashians’ Social Media Empire?

    Luke adds that many stars of that caliber have management protecting their interests, and that their accounts are run more like a corporation—thus their rate is fixed and set independent of fluctuations in engagement numbers. For example, HighKey Enterprises recently reached out to Kim Kardashian to work with her on a giveaway only to discover that her going rate is around $600,000 for a single Instagram post—a number that is non-negotiable even if her actual level of engagement and audience reach doesn’t support that figure. “The reason celebrities can justify these higher costs is because they work and get brand deals with Fortune 500 companies that will say yes to practically any price point,” Luke explained. But when it comes to B-list stars and lower, to say nothing of aspiring online personalities, Jordan explains that drop in engagement can be a killer. He estimates that it could decrease one of their smaller client’s paychecks by as much as a third, making a potential career as a professional influencer almost impossible to attain.

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    So even though Kim and Kylie are complaining right alongside the rest of us, Jordan explains, “They’re genuinely just annoyed [with Instagram], it’s not hitting their money.” Luke suggests that one way the Kardashian family might be vulnerable to these changes in the algorithm is via their many lifestyle brands that are dependent on the platform for sales, with up to 75% of their business being driven by Instagram, he speculates. “Them not getting as much engagement or viewership is in direct correlation to how much traffic they can drive to their own brands, which is massive,” Luke says. Engagement rates could, at the end of the day, impact sales. 

    But there too, it seems the Kardashians actually have nothing to worry about. Bergley’s company coined the metric EMV, or Earned Media Value, which is used in influencer marketing to quantify the value of a piece of social media content. And according to this metric, “On the whole,” Begley says, “the Kardashian-Jenner empire is on solid footing.” According to Tribe Dynamics’ data, in the first half of 2022, Kylie Cosmetics has held steady at a $48.8 million Earned Media Value, a 4% year-over-year improvement, which may not sound like much, but that means it’s also far outperformed the top 10 beauty brands’ average 19% year-over-year decrease. Meanwhile, Skims closed the first half of the year with $10.2 million EMV, marking 56% year-over-year growth, and the recent launch of her skincare line, SKKN by Kim, also “proved wildly successful,” Begley says, “suggesting the Kardashians remain royalty in the online beauty world.” Ranked by EMV, SKKN by Kim was the number one skincare brand in the U.S. for June, generating $15.3 million EMV across 2,100 posts from 606 creators.

    How Love Island’s Ekin-Su Became Reality TV’s Best Bombshell of All Time

    Back to that aforementioned clip of Ekin-Su and Charlie in their post-recoupling chat. “We haven’t even progressed yet to a kiss,” he told Ekin. Did she kiss him? No. Did she want to? Absolutely not. Instead, she lured him under the semblance of flirting, asked him if he’d be willing to wait five years to kiss her (no surprises, he would not), then whacked out her (actually rather impressive) Voldemort impression to really assure him he was not what she was after. Somehow weird and ego-damaging for Charlie, but oh-so relatable for every girl who has ever had to swerve the attempted grasp of a vain and persistent man. 

    One TikTok viewer encapsulated why she’s so great perfectly: “The reason why men dislike women like Ekin-Su is because they can’t stand the sight of their own reflection.” It’s this willingness to play men at their own game which makes her so popular with female fans like me. 

    Ekin-Su’s tactics further proved her disinterest in taking herself too seriously. While countless contestants seem only to be interested in growing their Instagram following and bagging a spot on the next series of Dancing on Ice, Ekin-Su seemingly had zero fascination with being likable. (Just take a look at her endearingly chaotic post-exit Instagram stories for proof.) Admirable, when faced with cameras tasked with capturing content for the most-watched dating show of a generation. 

    She presented herself as a multi-faceted woman who could act like a man and pick herself up like one. She made women feel comfortable in being themselves. She had an innate ability to form fierce female friendships, and was never cruel to the people in her life in the process of going after what she wanted. Take note, Luca Bisch. Don’t let her declaration that she was “not here to make seasonal girlfriends—I’m here to meet the love of my life” fool you. She was a girls’ girl, regularly reported by her fellow Islanders as being everyone’s biggest fan. “You are a bombshell. A bomb. Shell,” she told Danica Taylor amidst a bit of a self-confidence crisis. “She’s amazing. Believe in yourself. You’re fire.”

    Granted, Ekin-Su isn’t perfect. We might not be able to stand by every decision she ever made, like how she repeatedly lied to Davide about *that* encounter with George Tasker which resulted in what was, perhaps, one of the most iconic lines in Love Island history. But it’s this messy, relatable and ballsy lust for life and love that made Ekin-Su the Love Island girl we all rooted for. And one half of the love story we actually enjoyed watching. We should all be a bit more Ekin-Su, babe.

    This Curl Cream Has Worked Magic on my Coarse, Dry Curls

    As I entered my 30s, I was determined to find a product that would help me revive my curls—and the Cantu Coconut Curling Cream is it. For context, I consider this decade my all-natural era, and I want to celebrate my natural curls. But it’s easier said than done, since I have very coarse, dry, and frizzy hair, not to mention a very inconsistent curl pattern from my many attempts to perm my hair straight as a teen. In my search for insight, my mom recently shared her curly-hair routine with me. Her curls were popping—and that reason was the Cantu Coconut Curling Cream. 

    Cantu Coconut Curling Cream

    The Cantu Coconut Curling Cream is made with pure shea butter, which helps nourish, soften, and reduce frizzy hair. Its consistency is thick but still creamy and soft; it easily glides onto my hair without leaving any residue. The formula, which doubles as a leave-in conditioner, is easily buildable without making my hair feel heavy, so I can reapply it as a styling cream to refresh my curls throughout the day too. Even so, my favorite part about it is the subtle coconut scent—mentally, I’m on a beach in Hawaii every time I get a whiff. 

    Maybe the best part? The product is under $10. I’ve always been a fan of the drugstore brand—the Cantu Tea Tree & Jojoba Hair & Scalp Oil has been my go-to hair oil for some time now—and its affordable prices and organic, cruelty-free ingredients are a major selling point for me. 

    Now, I’m using this curl cream to train my curls: After I shampoo and condition, I slightly dry my hair with a microfiber towel, since I want my hair to still be pretty wet when applying the product.

    Next, I part my hair into a few sections. I grab small strands of hair from each section, apply the cream from the root to the end, then begin to finger-coil that strand of hair, repeating until I’ve gone through each section. The under-layers of my hair have a nice 2C curl pattern, so I focus on the outer layers, which have more of a 2A curl pattern. 

    After wrapping my hair in the microfiber towel and letting it sit for ten minutes, I flip my hair upside down and scrunch it with the towel, then stand up and scrunch it some more. This method has always given me more volume than scrunching with only my fingers. I go about my day, let my hair air-dry and, shortly after, get to see the volume and curl definition. 

    It’s giving bounce. 

    Since adding this staple into my curly-hair routine, I’ve had great volume, minimal frizz, and more bounce—not to mention more defined curls. Compared to some of the other luxury curl creams I’ve previously tried, this one doesn’t feel crusty or oily once it dries. If anything, the formula replenishes my hair, helping it feel soft and giving it a natural-looking shine. 

    Ultimately, this is the best $7 I’ve ever spent on a hair care product, and will continue to stock up on it. For all my fellow people with medium-to-thick wavy, curly, and coily hair: This one deserves a spot in your hair-care routine. 

    Cantu Coconut Curling Cream

    The Best Amazon Labor Day Sales to Shop ASAP

    Love a good bargain? You’re in luck! The Amazon Labor Day sale 2022 is officially here, with major discounts dropping way before the long holiday. The online retailer is just one of the few places we’re scouring for the best Labor Day deals of 2022, along with Target, Walmart, Best Buy, and Dyson. It’s the perfect time to shop if you missed your choice during Amazon Prime Day (and don’t want to wait around for Black Friday and Cyber Monday to stock up on some sweet deals). 

    So what can you expect from this year’s Amazon Labor Day deals? Slashed prices on Apple Airpods Pro and a Kindle Paperwhite are popping off in the tech department, while Instant Pot appliances and Le Creuset Dutch ovens are yours for the taking in the home and kitchen arena. Of course, we also found a slew of fashion and beauty deals that are just too good to pass up. 

    Get started on your Labor Day Weekend shopping by adding these 26 limited-time Amazon deals to your cart.

    Psst: There’s more where that came from. Check out roundups of the best Labor Day sales of 2022 across fashion, beauty, mattresses, and more.

    Amazon Labor Day Sale 2022: Clothing Deals

    From discounts on popular brands like Levi’s and Alo Yoga to markdowns on Amazon’s in-house brands, there’s a little something for everyone here. Round out your wardrobe with some of our favorite picks below.

    Amazon Labor Day Sale 2022: Shoes & Accessories Deals

    If you thought that Amazon would skimp on deals for shoes and accessories, think again. Legacy sneaker brands like Adidas and Converse are offering steep discounts—though if you’re all set on kicks, Birkenstock Arizona sandals and Dr. Martens combat boots are also on mega sale for Labor Day. As for accessories, it’s never a bad time to pick up a new pair of sunnies or a cute handbag for less than what you had initially budgeted for. 

    Dr. Martens Patent Leather Boots

    Ray-Ban Classic Polarized Aviator Sunglasses

    JW Pei Eva Shoulder Handbag

    Amazon Labor Day Sale 2022: Beauty Deals

    Each major sales event brings with it its own lineup of beauty deals—and right now we’re particularly excited about the discounts we’re seeing at the ’zon. Some can’t-miss items include the tried-and-true mini NuFace Trinity device, EltaMD’s derm-loved tinted SPF, and Dr. Dennis Gross Alpha Beta Peel Pads.  

    Paula’s Choice Clear Acne Kit

    EltaMD Tinted Face Sunscreen

    Bioderma Hydrabio Micellar Water

    Amazon Labor Day Sale 2022: Tech Deals

    As if you’d expect anything different, Amazon’s tech deals are going to be absolute fire this upcoming Labor Day. The end of summer presents the perfect time to stock up on new gadgets, whether it’s for back-to-school season or turning your humble abode into an “AD Open Door”–inspired smart home. Read your favorite books on a Kindle Paperwhite, tune out the world with the Apple AirPods Pro, or binge-watch your favorite TV shows with the help of a Fire Stick. Laptops, iPhone and smartphone accessories, televisions, and more tech deals are also on deck from now until September.

    Apple AirPods Pro

    Samsung Galaxy Ultra Case

    Amazon Labor Day Sale 2022: Home & Kitchen Appliance Deals

    If reorganizing your pantry or updating your kitchen is top of mind this federal holiday, it’s worth taking some time to scroll through Amazon’s home appliance deals ahead of the holiday weekend. You can replace worn-out kitchenware with an Instant Pot cooker (one-pot season is basically here) or spring for a Le Creuset’s Dutch oven while it’s almost half off. And for anyone looking to tweak areas outside of the kitchen, tons of living room essentials, patio furniture, and home goods are at some of the lowest prices we’ve seen to date.

    Why Tom Holland Fans Are Mad at Amy Schumer

    The eye of Sauron that is fandom has turned to gaze upon Amy Schumer and Tom Holland. The two aren’t mad at each other (have they even met?), but after Schumer used a Holland video as a jumping-off point for a joke, fans are pissed. Points were made on both sides, in my humble opinion, but please, for the love of Marvel, stans, don’t come for me, I’m sensitive.

    It all started three days ago, when Gen Z king Tom Holland posted a video to Instagram, where he has nearly 70 million followers, explaining that he’s been taking a social media break for the sake of his mental health, and will continue to do so. He took the opportunity to point to some charitable resources in that arena, writing in the caption, “Hello and goodbye… I have been taking a break from social media for my mental health, but felt compelled to come on here to talk about @stem4org . Stem4 is one of the many charities @thebrotherstrust is extremely proud to support – and I’d like to take a moment to shine a light on their fantastic work.”

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    (Since he doesn’t have any new projects to promote, it’s a good time for that! Looks like the only thing he has coming up is a miniseries, The Crowded Room, which is about mental health. Cool that he’s all in on this, I really mean that!)

    So far, so chill. The Brit is gonna take a break from screen time, and the world continues to spin upon its mighty axis.

    But then! Amy Schumer, writer and comedian and actor, etc., posted her own video to Instagram, which she captioned “mental health announcement.” In it, she adopts the faux-sincere tone and cadence (“Hey y’all…”) of a celebrity keeping it real and tells viewers that for her own well-being, she will continue to spend upwards of eight hours on her phone, and also watch reality television. She points to her facial acne as one of the many benefits of social media addiction.

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    Cardi B Just Got Her First Face Tattoo

    In a picture shared on fan pages, we can see what looks like a “P.” N plus P? No Problem? Nope directed by Jordan Peele? So many possible meanings here.

    Her husband Offset has a number of tattoos on his face, so maybe this is just the start for Cardi. In fact, the couple even gave each other tattoos earlier this year as a pre-Valentine’s Day gift. In a February episode of Cardi B’s Facebook Watch series Cardi Tries, Cardi explained that she would like to give Offset a tattoo in exchange for one of her own—after they’ve both learned from his favorite artist, Nikko Hurtado. Offset was initially hesitant, claiming that his wife doesn’t know how to draw, but the pair ultimately agreed to tattoo the date of their wedding, September 20, 2017 (9.20.17), which wouldn’t require too much artistic skill.

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    If you’re thinking it doesn’t look that hard…you’re right! And wrong. As Bridgerton’s Simone Ashley discovered while quarantining, it’s possible for almost anyone to pick up tattoo-ing as a hobby with halfway decent results. But she, wisely, started with a simple design on her ankle. If you have a design idea for your face, we strongly recommend going to a professional. And if that goes wrong, well, that’s why foundation exists.

    Tommy Dorfman Explained How 13 Reasons Why Delayed Her Transition

    For Tommy Dorfman, a role on the hit Netflix drama 13 Reasons Why was a career boon but a personal challenge. Because of the role, the visibility, and the demands of shooting, she says, she didn’t begin her gender transition as early as she might have.

    On the series Dorfman played Ryan Shaver, a cis, gay, male teen. Speaking to Rachel Bilson on a recent episode of Bilson’s podcast, the actor explained, “For me, I feel like I kind of got stuck in time for a minute…when it came to anything around dysphoria or gender or stuff that had already been really present, I was like: ‘Nope, that’s not for now. I’m working,’” she said, per The Huffington Post.

    “I think if I hadn’t booked that job, I would’ve started transitioning a lot sooner. I think because my work being so tied to my body and face and identity, and whatever I’d been identified as it delayed some of my growth and maturation in my mid-twenties. I also think I made decisions that were just not aligned with who I really was or what I wanted, but out of fear.”

    Things are looking better these days! Dorfman recently attended Lady Gaga’s Chromatica Ball with her 13 Reasons Why co-star Katherine Langford, and it looks like the two had a blast(off).

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    Tommy Dorfman is recently engaged, and while she didn’t reveal much, she did say that her fiancé is a cisgender woman. The actor spoke to Time a year ago about her gender, calling her announcement a “clarification” rather than the more typical “coming out,” and explaining that at that point (July 2021), she had already been living as a woman for a year. And now, she’s able to integrate her gender and her work; she appears in Lena Dunham’s upcoming feature Sharp Stick in her first female role.

    Even Paris Hilton Loves Elle Fanning’s Y2K Cosplay of ‘The Simple Life’

    Elle Fanning took ‘00s fashion to the extreme, channeling her best Paris Hilton for a recent W photoshoot. We’re certainly used to the star experimenting with her style, but this particular look has us ready to embrace an era of trucker hats and graphic tees. 

    ‘00s Elle Fanning was part of W’s 2022 TV portfolio, which outfitted stars to look like their favorite television characters. Elle’s choice of ‘fit was inspired by Paris Hilton’s time on The Simple Life. The star truly nailed the look, wearing camouflage-printed overalls over a bright pink bikini top. She paired the top with underwear, which peeked out on one side of the overalls. 

    Of course, a Paris-inspired look isn’t complete without accessories, and Elle was photographed truly prepared. She wore a pink Von Dutch trucker hat, ‘00s sunglasses, and heels. For the final ’fit touch, Elle carried a stuffed dog, which was presumably done in tribute to Paris’s Simple Life companion Tinkerbell. She even put on some silver stickers to recreate Paris’s belly button piercing. (You can check out the images on Elle’s Instagram or W‘s website.)

    Paris Hilton (with Tinkerbell) and Nicole Richie (with Honey) during season two of The Simple Life.Michael Yarish/Fox, TM and Copyright © 20th Century Fox Film Corp. All rights reserved, Courtesy: Everett Collection

    Elle Fanning also told W that she first discovered the show through her sister Dakota, and shared that she rewatches the series pretty frequently. “I love Nicole Richie. I love Paris Hilton. I’ve gotten to meet Paris a couple [of] times, and she is the nicest and coolest. It was so fascinating hearing in Paris’s documentary how she put on this persona for the reality show. It’s quite clever,” she told W.

    “My sister and I would watch it and act out the scenes,” she continued. “I would normally be Nicole Richie, and she would be Paris. We would say ‘That’s hot’ and ‘Loves it.’ Finally, I get to dress up as Paris and have the dog, because Dakota always had the Chihuahua.”

    Florence Pugh’s Next Period Drama Is Inspired By a Chilling True Story

    Florence Pugh cut her teeth in the 2017 adaptation of Lady Macbeth, a Victorian thriller set in rural Northumberland which saw her play a young murderess. And for her first Netflix project, the Don’t Worry Darling star is going back to her period drama roots as the lead in the adaptation of Emma Donoghue’s novel The Wonder

    Ahead of the film’s premiere, a quick recap of everything we know so far about the project.

    Who is in the cast of The Wonder?

    Florence Pugh takes the lead alongside the likes of Tom Burke, Toby Jones, and Ciarán Hinds.

    What is the plot of The Wonder in a nutshell?

    The film follows a young girl in 19th-century Ireland who claims to have starved herself for months and survived—and a sceptical nurse and journalist who come to visit her, convinced of their own theories about what’s really happening.     

    When will The Wonder be released?

    The Wonder is expected to arrive on Netflix in 2022, though an official release date has yet to be confirmed.

    The details:

    The plot is distinctly eerie

    Set in mid-19th-century Ireland, The Wonder centers around the deeply religious 11-year-old Anna O’Donnell, who becomes a tourist attraction in her remote village thanks to her claim to have eaten nothing for months, surviving on the purest “manna from heaven” rather than actual food. Enter British nurse Lib Wright (Pugh), who previously served in the Crimea under Florence Nightingale (“Miss N”) and has been tasked with observing Anna and monitoring her health. Joining her in the Irish Midlands: the no-nonsense journalist Will Byrne (Tom Burke), who’s insistent that someone is slipping food to Anna (and that this person is, in fact, liable for child abuse).

    Christopher Barr/Netflix © 2022

    The Irish landscape will feature heavily

    In a first for Netflix, production for The Wonder took place largely in and around County Wicklow in Ireland, with a few detours to Dublin as well. Pugh kept fans updated about the shoot via Instagram, sharing a photograph of the verdant landscape in and around the town of Hollywood. “We’ve been traipsing around the Irish hills for the last week,” she wrote alongside another shot of herself in period costume. “It’s truly been a magnificent start to a beautiful and exciting film. What a story to get our teeth stuck into, what a crew to be working alongside and a fantastic director Sebastian Lelio to be leading us! This will be fun.”

    It’s based on a true Victorian phenomenon

    Donoghue—best known for her chilling thriller *Room—*cites the stories of “fasting girls” reported across Europe during the Victorian era as the inspiration for The Wonder. Perhaps the most famous case of a girl claiming to be nourished by her belief in God alone is the Welsh tween Sarah Jacob, whose vicar reported on her years of fasting in the local newspapers—with the case subsequently gaining national attention. Doctors later insisted on monitoring Jacob in hospital, where she died of starvationleading to her parents’ conviction for manslaughter.

    10 Early Labor Day Weekend Sales to Start Shopping Now

    The end of summer is always bittersweet, but the best Labor Day beauty sales of 2022 can help make the transition easy. Plus, a new season is the perfect time to switch up your makeup, hair-care, and skin-care products. Plenty of our favorite retailers (hi, Ulta!) and beauty brands will be serving up discounts for Labor Day Weekend, from sitewide offers to steep cuts on select items. And if you were planning on clearing off space in your vanity anyway, now’s the time to stock up on cream cleansers, nourishing conditioners, and velvety moisturizers ahead of autumn’s cold weather.

    With so many major Labor Day sales happening right now, there’s no doubt you’ll find something (or some-things) worth adding to bag—so take advantage. To help, we’ve culled through the sale items to find the best discounts on beauty products ahead of the long weekend. From coveted microcurrent tools to the internet’s coolest sunscreen, shop all the best Labor Day beauty sales at Ulta, Nordstrom, and more. 

    Psst: There’s more where that came from. For more early Labor Day deals on fashion, home, and more, head here.

    Best Labor Day Skin-Care and Makeup Deals 2022

    The retail giant may have just wrapped up its Anniversary Sale, but Nordstrom’s sale section has some major beauty deals up for grabs, including some sweet discounts on K-beauty skin-care brand Sulwhasoo.

    Ulta hasn’t announced any details about an official Labor Day sale yet, but the site is known for going big this time of year. (*cough* 21 Days of Beauty *cough) Until we know more about what to expect, you can shop markdowns at the site’s stacked sale section, which is full of brands like Revlon and Urban Decay.

    It’s not every day that you can snag top-shelf beauty products for up to 25% off—but today is an exception. Dermstore’s Anniversary Sale is stocked with hundreds of our favorite hair- and skin-care products, from skin-clearing pads and eye cream to the foundation Glamour editors swear by.

    Planning a skin-care switch-up for fall? Need a new body lotion? Open a new tab for SkinStore. The retailer is offering up to 30% off cult-favorite beauty brands with no minimum spend. Plus, orders of $130 or more also get a free gift from PCA Skin.

    The two sexiest words in the English language? Free shipping. Through September 21, you can use code FREESHIP at Sephora to unlock complimentary shipping on your order. And since the beauty retailer’s sale section is already popping, that translates to even more savings on your favorite products.

    Clean-beauty buffs—or budding clean-beauty buffs—are in luck, thanks to savings on the entire site (with some brand exceptions) between September 2 and September 5. That said, this is a buy more, save more situation, meaning you can get 10% off when you spend $100 and 15% off when you spend $150, no code needed.

    Stock up on your seasonal skincare with Paula’s Choice, which is featuring a 20% off sitewide sale between September 1 through September 5 (no code necessary). It’s never a bad time to snag some SPF—or spring for a full-size bottle of the brand’s best-selling toner.

    Best Labor Day Hair-Care Deals 2022

    Whether you’re big into beach waves or in dire need of a new straightening iron, you’re in luck: Drybar is offering 20% off tools, with up to 30% off select products (including tools and accessories. Some limited-edition items will be 30% too, and you can score an additional 20% off kits—just in case you want to restock your entire hair-care regimen in one fell swoop.

    This is not a drill: Tracee Ellis Ross’s best-selling hair-care brand is holding a sitewide sale. From September 2 through September 5, take 20% off everything. If you miss the boat, no sweat—the brand will also have 20% off flash sale on September 9 for stragglers, too.

    Best Labor Day Nail Deals 2022

    If you’re still riding the at-home mani train, now’s a good time to stock up on all things nail-care. Celebrity manicurist Deborah Lippmann’s eponymous line is featuring 20% off orders of $65 or more. Just plug in the promo code LABORDAY22 at checkout.