And the problem, as Chris Ume states here, is that detection of deepfakes is difficult. Many deepfakes have something of an “uncanny valley” look to them, a feeling that something just isn’t quite right, but the Tom Cruise videos that Ume made are better than most. There’s much less of the digital artifacting that tends to accompany these creations. And technology seems to have an even harder time recognizing deepfakes than the human eye can. Ume says he’d like to help work on that, as being able to recognize deepfakes when they’re released can help minimize the potential damage.