Onward is an urban fantasy, which is a popular genre in books, but is seen less in film, where the characters of fantasy stories, elves, dwarves, dragons, etc, exist in an otherwise normal modern world. Except here they’re the dominant life. If anything, it feels like Onward needed to up the “fantasy” dial a bit. We know from previous Pixar films that the audience can still relate to the characters when the story is fantastic, but the fantasy setting feels like little more than a coat of paint here. The world doesn’t feel as lived in as the others do, making the audience investment tougher.