Of all the words that can describe the experience of shopping for a wedding dress, easy or simple don’t typically come up. If movies and television have taught us anything, it’s that the quest to “say yes to the dress” is a narrative of blood, sweat, and tears. But in recent years there’s been a promise of less painful, less stressful ways to shop for the dress, thanks to online-only bridal destinations (like Fame & Partners and Floravere) and affordable capsules from some of your favorite brands (hello, Sézane and H&M) that offer plenty of on-trend styles and deliver them right to your doorstep.
Yes, you might still need to seek out alterations for a truly “perfect” fit, or want to visit your local bridal salon to consider all your options. But these companies offer an alternative—and, in many cases, more budget-friendly—experience that takes some of the pressure off the process, streamlining decisions and letting you try on things at your own pace. Plus, whether your bridal style is bohemian or classic, there’s an online store that has a sample that fits your needs.
Ahead, check out 11 wedding-dress destinations that should be on every bride’s radar.