The Men in Black franchise, for all of its faults, it’s always good for a couple of things. Interesting alien creature design and fun technology. Of course, no tech from Men in Black is better remembered, ironically enough, than the Neuralyzer, the device which makes you forget everything you just saw.
If you’ve ever thought to yourself that a Neauralyzer would be a handy device to own, it seems Men in Black International is largely on the same page. The new Blu-ray for the most recent film includes a comedic television advertisement in the style of old late-night ads that will sell you a Neuralyzer for all your memory wiping needs. Check out the exclusive clip below.
I have to ask, as somebody who doesn’t watch traditional terrestrial or cable TV anymore, do they even air ads like this anymore? While I certainly get the joke, I wonder how many in a younger audience would even know why this is funny.
Of course, if you were a fan of the original Men in Black to the point that you gave the new film a try, then this sort of classic ad style, trying to sell you all sorts of random stuff you never needed, probably does bring back memories, which, again, is ironic considering the device on offer.
I like the idea that you can keep your Neuralyzer handy so that if you do something stupid in life, you can make everybody forget you did it, but that this allows you to be free and take more risks.
Of course, the other great thing about the ad is that it does something that the movie did not, it embraces the films that came before it. Men in Black International made a couple of call outs to the original trilogy, but largely let the new movie stand on its own. This ad includes scenes of Tommy Lee Jones Will Smith as well as Chris Hemsworth and Tessa Thompson behind the Neauralyzer.
Men in Black International failed to win people over at the domestic box office this summer, but perhaps the movie will have better luck on the digital rental front. While many critics joked that they wanted to use a Neuralyzer to forget seeing the movie, it wasn’t all that bad. At worst, it was just more of the same and the story didn’t really add anything the franchise needed.